THE CLIENT
WRLD CTZNS is an online fashion boutique for fashion-forward humanitarians. Focused on paying homage to diversity, culture, and the joys of travel, our curated apparel collection showcases garments and accessories which fashionably speak to the changing demographics of the 21st century.
THE CHALLENGE
Our goal was to organically increase followers and engagement that would ultimately drive sales, and increase website traffic by establishing brand identity and an online messaging campaign.
THE SOLUTION
After a thorough research analysis, our media approach was to reach women that have an appreciation for traveling, trends, and fashion.
Executed a brand awareness campaign and designed custom branded content and incorporated video content focusing more on the human connection instead of leading with sales-focused content.
Posted once a day Monday - Friday on two social media platforms. (Some weekends) Consistently used hashtags: #wrld_ctzns #wrlctzns. Spent 1 hour a week engaging and interacting with similar accounts.
PROJECT HIGHLIGHTS
Increased website traffic to 28.5%, increase post engagement by 117%, and Instagram followers by 49% in 151 days without paid advertising.
Increased Facebook Likes by 24.82% within 5 months.
Created video content that reached over 10K million views on Instagram.
