
Blog
From Pop Culture to Purpose
I recently had the pleasure of sitting down with TheAwayGames_Podcast to talk about my unconventional career path—from entertainment media to working in Diversity, Equity, and Inclusion (DEI) and ultimately betting on myself to take a step into entrepreneurship.
Stay Fearless & Fight
The Fearless Fund, a vital resource for women of color entrepreneurs, grant program has been halted by a federal appeals court decision. "The lawsuit claims that the program is “racially discriminatory,” spearheaded by Edward Blum, who also was behind the Supreme Court's decision in 2023 to overturn affirmative action in college admissions.” (Time, 2024)
Reclaiming Your Time: Embracing Power and Refusing to Play Small
Back in 2017, Auntie Maxine, aka Rep. Maxine Waters, dropped a bomb of a phrase that's been my go-to ever since: "Reclaiming my time." When she said that, during a confrontation with Treasury Secretary Steve Mnuchin, wasn't just about that moment. She lit a fire and encapsulated a movement against disrespect, disruption, and the undermining of one's character.
5 Tips To Master Your Brand Story
It's imperative to know your brand story. But most importantly your WHY.
VIDEO: The Future of Business is Female
18 years ago I was a freshman at Winston-Salem State University and to step back on campus as a panelist for the WOMAN”HOOD” discussion hosted by Candid Yams Kickback about women in business was such a full-circle moment! Check out the video below!
VIDEO: Will Packer Led The First ALL BLACK Production Team At The 2022 Oscars
Will Packer made history as the FIRST all Black production team at the 2022 Oscars. "Representation matters! You aspire to what you see" - Will Packer
VIDEO: HOW TO CREATE A DIGITAL VISION BOARD
Ditch the traditional vision board! No more cutting and flipping through magazine pages to find the perfect photo. In this quick Canva tutorial you will learn how create a Digital Vision Board using Canva for your Desktop and Mobile Wallpaper!
VIDEO + PHOTOS | 2021 Inaugural Ball & Award Ceremony
Black Luxe & Co., owner, Whitney was honored for her service and advocacy within the black community. It was such a beautiful experience to be surrounded by amazing black business owners, community leaders, family, friends, and guests.
Gallery + Video Recap | Black Luxe Holiday Mixer
On December 4, 2021, we hosted the inaugural Black Luxe Holiday Mixer on Saturday, December 4th, 2021. This amazing event was hosted downtown High Point at the Gallery on Main, featuring 50+ premier black-owned local businesses from across the triad.
Role of a Social Media Manager
Yes, the SMM plays a huge role in promoting the business but the client is responsible for ensuring their business is generating profit. Businesses must continue to implement sales strategies, engage, cross-promote, and more!
Stop Trying To ‘Go Viral’
Going viral should never be the goal, plus the internet is incredibly unpredictable and trends change daily. Which makes it difficult to know the “one thing” that will resonate with millions of people.
Captions Are Necessary
It is so important to create a caption for your social media posts and video content. Not only is it weird that you just ghosted us 👻 and literally said nothing. But how is the audience supposed to know the call to action? They don’t. Also “no caption needed” is annoying. Stop doing that!
Create a Business Page
As crazy as it sounds, I've had clients and expo exhibitors who are running their business through a Private Instagram page and personal Facebook pages. And wondering why they aren’t getting sales and why people aren’t supporting their business. 🥴
Black Luxe Expo: Through the Lens of Art of Murvin
Through the Lens of Art of Murvin - Capturing the 2nd Annual Black Luxe Expo on September 11, 2021 at the High Point Theatre in High Point, NC. Featuring 150 black-owned businesses.