The Black Luxe Expo is an Outside Community Festival & Trade Show Celebration.

DATE: Saturday, September 9, 2023

TIME: 2:00 PM - 8:00 PM

Location: High Point Theatre 220 East Commerce Street, High Point, NC 27261

Expo Terms & Guidelines 

To avoid any confusion it is imperative that participating businesses and exhibitors read ALL of the information below. Most of the answers to your questions are here. Some details may change as we get closer to the event. However, we will keep all exhibitors in the loop of any changes via email and social media.

Please add [admin@blackluxeco.com] to your email contacts and check your spam folder, just in case our emails get filtered there. If you have any questions regarding the Terms & Conditions, it is your responsibility to seek clarification.

Day of Contact:

  • admin@blackluxeco.com (336) 807-5471 (call/text)

  • Mona@blackluxeco.com (336) 283-3128 (call/text)

INCLEMENT WEATHER

  • We will host the expo rain or shine.

  • Exhibitors should come properly prepared to withstand any weather conditions throughout the event.

  • We HIGHLY RECOMMEND all exhibitors bring a 10x10 tent/with covering to withstand weather conditions.

  • In the event of adverse weather conditions, the event may be delayed, canceled, or moved completely inside.

  • As soon as a decision is made, exhibitors will be notified via email immediately.

  • Visitors will be updated via social media and the website.

VENUE FEATURES

  • The HP Theatre is located in downtown High Point, NC with excellent visibility, high-quality sound, and lighting.

  • Click here to see the venue gallery

  • Premier outside location with a partial dome covering that helps block out the sun & keeps it cool.

  • Easy access to public transportation.

  • Convenient parking.

  • Complimentary Wi-Fi

  • Limited Electricity outside

ARRIVAL TIMES

  • GENERAL VENDORS: are required to arrive at 11:00 a.m. (Early setup is not available)

  • PREMIERE VENDORS: are required to arrive at 10:00 a.m.

  • FOOD TRUCKS: Can arrive as early as 10:00 am and pull into Lane D.

  • CLICK HERE TO SEE MAP

CHECK-IN PROCESS

  • Exhibitors will park in the designated area, check in and the registration table, and follow the directions of the event staff to the allocated section to unload items and begin setting up

  • Registration tables will be in alphabetical order by business name.

PARKING

  • Vendor Parking is located at the street at 307 E. Commerce Street High Point NC 27260 (no fee for vendors)

  • Guest/Additional Parking: Main St Parking Deck, Plaza Parking Deck

  • The rates are $1.00 per hour (fees will not be reimbursed)

  • Main St Parking Deck: 115 S. Main St. High Point NC 27260 

  • Plaza Parking Deck: 120 W. Commerce Ave. High Point NC 27260

  • CLICK HERE TO SEE PARKING MAP

UNLOAD & SET UP

  • Vehicles are NOT allowed to park under the terminal to unload items. 

  • Please bring carts, totes, and push dollies to assist with transporting your items. 

  • Volunteers will be in place to direct exhibitors to the assigned loading area.

EXHIBITOR LAYOUT

  • Premier Exhibitors will be assigned in prime locations.

  • We are flexible in our approach to allow businesses to select their own spot, based on sections. 

  • Once the section has been filled we will then move to the next open section. 

  • Returning exhibitors: While we value our returning exhibitors, specific spots aren’t guaranteed. 

BREAKDOWN & CLEAN UP

  • Exhibitors are NOT allowed to leave early unless that has been communicated with the event host.

  • In the event of an ACTUAL EMERGENCY, please notify the host, staff, and/or event managers immediately.

  • Each booth will be responsible for making sure the area is cleaned and trash-free.

  • Exhibitors are allowed to start packing up their booth area approximately 10 minutes before the event ends.

EXHIBITOR CHECK OUT

  • Exhibitors are required to officially “check out” at the registration table.

  • Someone from our staff will inspect your area, to ensure that no trash or items are left.

  • Once inspected, exhibitors will be good to go.

SPACE + EQUIPMENT

  • Exhibitors will be allotted a 10x10 booth space.

  • Tables, chairs, and tents are NOT provided.

  • All exhibitors MUST provide their own setup, including tents, weights, tables, chairs, tablecloths, banners, booth decor, racks, extension cords, batteries, portable charges, etc.

  • Additional tables are allowed, as long as it does not increase the length of your 10x10 booth area.

  • Tents are not required but are highly recommended.

  • Tents legs MUST be FLAT, they will be on a concrete street surface (not grass)

  • Linen Tables Cloth is the best - Stay away from PLASTIC tablecloths (They rip easily)

DO’S & DONT’S

  • Exhibitors ARE allowed to light candles, incense, etc. outside.

  • The venue does NOT allow items taped, pinned, nailed, etc. to the walls inside the gallery.

  • Exhibitors are NOT allowed to light candles, incense, etc. inside the gallery.

  • Exhibitors who violate this policy will be fined by the High Point Theater (City of High Point)

SPECIAL REQUESTS

  • We will do our best to accommodate any special requests, however, NOTHING is guaranteed.

  • This is an OUTSIDE event, if you have health conditions that prohibit you from being outside, please do not apply.

  • Exact placement is NOT guaranteed due to venue restrictions and policies beyond our control.

SALES GUARANTEE

  • Black Luxe & Co. does not guarantee sales.

  • We provide venue space, brand promotion, digital marketing, a solid network of entrepreneurs, and an amazing selling experience.

  • The outcome of your specific sales experience is beyond our control.

  • We believe in our ability to attract visitors and place you in the best position, that offers great visibility, and traffic to have a profitable experience.

  • We can not offer a refund if you did not make sales. However, we are confident that you will do well, and have a profitable and amazing experience.

TIPS FOR SUCCESS

  • Smile and be genuine; people always remember good experiences.

  • Engage with your customers, even when it’s slow!

  • Collect Emails! Email marketing is one of the most powerful marketing tools!

  • Network & Connect with fellow expo exhibitors and build a solid entrepreneurial community!

  • HAVE FUN & ENJOY THE VIBE!!!

BOOTH DECOR & RECOMMENDATIONS

  • Get Creative! Make your booth stand out!

  • Banners, signs, props, balloons, nice linen, etc., will truly make you stand out!

  • Capture Emails From All visitors.

  • Adequate signage – we encourage that the name of your brand is displayed in and/or on your booth.

  • Racks and Shelving look good!

  • Have business cards ready

  • Freebies (candy always gets people’s attention)

  • Credit Card Reader (Square provides free credit card processors for small businesses, find out more)

  • QR CODES for your Cash App, PayPal is a fast way for customers to pay you quickly.

  • Oh and most importantly … bring nothing but Positive Vibes & High Energy!!

PRESENTATION 

  • We are sure everyone will look great but please be mindful that first impressions are lasting.

  • City officials will be there, and we want them to remember your business, your products, and/or services.

BODY LANGUAGE

  • Stand to greet visitors warmly and encourage them to explore your booth and products.

  • If you have to sit down, (bring a high stool) - it will create eye-level contact.

  • Remember that energy is everything and facial expressions are important.

KNOW YOUR BRAND

  • Be prepared to provide product demonstrations, and have catalogs, brochures, or any tangible marketing materials that explain your brand/products in detail.

  • Know your “WHY”, purpose, and mission behind your business.

  • Customers will absolutely support you based on your enthusiasm!

DON’T OVERSTAFF

  • An overstaffed booth can look crowded and discourage people from visiting.

  • It's perfectly fine to have family and friends supporting you but don't miss potential sales by having too many people behind your table.

MAKE MONEY

  • Connections are important, but so is making money!

  • Don't be pushy, but overcome obstacles by offering to ship products, have various payment options, accept pre-orders, etc.

  • FYI, when shipping and taking pre-orders be sure to collect FULL PAYMENT upfront! And of course all their contact/shipping info.

ACCEPTING PAYMENT

  • Please make sure that you have cash, readily available at your booth to make changes for customers paying with cash.

  • The event staff will not have access to any cash

MARKETING & PROMOTION

  • A substantial portion of our income and time is invested in strategic marketing efforts to gain public and media interest.

  • Our marketing includes strategic marketing methods, public relations, paid digital advertising, social media marketing, traditional print ads, influencer marketing, and more.

  • Additional advertising is available for businesses that select it on their application. Additional fees apply.

CO-PROMOTION

  • Teamwork makes the dream work! If you are unwilling to promote the event, your application may not be considered for future events.

  • We rely on expo exhibitors to help promote the Black Luxe Expo.

  • It’s required that all participating exhibitors share, like, repost, tag, tweet about the event, and use the hashtag #BLACKLUXEEXPO

  • It’s also important that expo exhibitors, follow, like, and support fellow expo exhibitors :)

FREQUENTLY ASKED QUESTIONS

  • General Vendors 11:00 am

  • No, you will not be able to set up until the allotted setup time.

    ONLY Food Trucks and premier exhibitors are able to arrive early and set up.

  • Premiere exhibitor’s spaces will be assigned.

  • No.

  • No

  • Tents are NOT required but HIGHLY recommended.

    Tents CAN NOT exceed 10x10 feet.

    The tent must be able to stand on a flat surface, there is no grass under the terminal for a tent stake.

  • 10x10 designated for each booth space

  • Please don’t! Due to limited supply tables will not be available.

  • Long enough to accommodate your 10X10 booth area.

  • Yes, at long as it does not exceed the length space of your 10x10 booth area.

  • Yes! Please do :)

  • Absolutely!

  • No.

  • Yes, limited outlets are available outside. However, outlets will not be reserved or guaranteed.

    Please bring extension cords, portable chargers, batteries, etc.

  • Yes, the venue has free WIFI - available inside and outside.

    ** We are not responsible for spotty wifi areas**

  • No, we do not require our exhibitors to accept credit cards. But it is highly recommended to accept multiple types of payments.

COVID GUIDELINES

  • Stay home if they are sick or have any symptoms associated with COVID-19

  • Masks are not required - use your own discretion.

  • Follow the current CDC state guidelines.

  • Social distance as much as possible.

  • Limit the number of staff in their booth area.

  • Offer touchless payment methods.

COVID-19 NOTICE:

The event is scheduled to continue as planned. Our exhibitors will be the first to be notified if local authorities or significant increases in COVID-19 cases require the cancellation of the event. Once your reservation is confirmed, it is important that you check your emails for updates as that is our primary way of making contact with confirmed exhibitors and guests.

If local authorities require the cancellation of our events due to official CDC orders, exhibitors will be offered the opportunity to transfer their reservations to a later date. There are no refunds granted for COVID-19 cancellations.

LIABILITY:
Black Luxe & Company, nor the Black Luxe Expo Committee (owners, members, team, etc) will NOT be responsible for stolen or damaged property or liable for any injury to individuals participating in the event.